Ms Doaa Elakkad Head of Market Research Islamic Chamber of Commerce & Development (ICCD)
Ms Doaa Elakkad is Head of Market Research at ICCD-Holding (Islamic Chamber Holding Company), specialising in market research and international commercial cooperation. She brings over a decade of experience supporting organisations in identifying market opportunities and expanding into new regions. In her current role, she leads research teams at ICCD-Holding, developing research frameworks and methodologies and translating complex market data into actionable strategic insights for senior stakeholders across member markets. Her expertise includes qualitative and quantitative research, competitive analysis, customer experience measurement, and the design of cross-border commercial partnerships that enable market expansion. Previously, she served as Head of Market Research at EgyptAir and as a Market Research Expert within the Star Alliance global network, where she applied Net Promoter Score methodologies to strengthen international market performance. She holds an MBA in Marketing from the Arab Academy for Science, Technology and Maritime Transport and a Bachelor of Commerce from Cairo University, along with certifications in international negotiation, marketing analytics, and digital marketing.